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Emotional Search Engine Marketing

The thing which distinguishes the most successful adwords advertisers in ppc is their ability to immediately forge a deep emotional bond with the searcher.  The art and science of doing this is what I...

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seo cheat sheet for ppc marketers

Most pay per click marketers are woefully ignorant about SEO, which is starting to become a serious liability given how things are progressing with the Adwords Quality Score algorithm.   I recently...

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